Advertisers & merchants
Fixing A Broken Internet
Advertising is broken for advertisers too.
30 years into the internet it has become impossibly expensive to reach consumers.
First, the ad platforms have gotten too good at getting you (and your competitors) to bid every last dollar into their auction system. Not surprisingly they make over $100 billion per year in profit. Profit that could have gone to you or your customers.
Second, nearly a third of online users, especially young and online shoppers, have installed adblockers to tune out the noise. There is a growing cohort of hundreds of millions of consumers that are simply not accessible by advertising.
At Pie we are fixing advertising for advertisers, users, and publishers.
We are building a new model for advertising that puts consumers in control of their advertising experience; it starts with an ad blocker that rewards users for their attention and shopping tools that reward them for transacting.
Advertisers can reach our users who opt back in to advertising.
Rewards for Ads
We are building a new type of loyalty program that rewards consumers for participating in advertising, from the top of the funnel discovering a new brand all the way through conversion.
Instant Rewards
We are building an instant rewards network that offers users a direct and immediate incentive to click on an offer. This is a new and transparent way of transacting with consumers for their time and attention at any step of a shopping journey.
These offers engage consumers at exactly the right moments to minimize annoyance and maximize conversion. Pie Offers give advertisers the best new channel to interact with otherwise impossible to reach consumers.
Rewards for Purchases
Our team has over a decade of experience building Honey's loyalty and coupon program used by 30 million users around the world. With Pie we started from scratch to build the fastest, most reliable coupon and cash back tools ever built for both desktop and mobile platforms.
We partner with merchants through affiliate networks to reward users for purchases.
Rewards for Fair Ads
We believe that many consumers are willing to accept some traditional advertising - if they get a fair share. Our Pie Fair Ads program is a way for ad networks and publishers to encourage users to opt back in to ads.
Our users who opt into Fair Ads get a share of the revenue generated by the ad placement.
We partner with publishers and ad networks to offer an enticing share of unblocked ad revenue as rewards to encourage users to participate.
We then distribute 100% of that revenue to our users. Fair is fair.