Pie for Publishers

We take a different approach to ad blocking—creating tools that incentivize users to engage with both existing ad inventory and new ad surfaces within the Pie extension, helping publishers and creators earn more, not less.

Reddit Fair AdsReddit Fair Ads

Pie has a publisher-friendly suite of solutions.

Pie puts users in control of their ad experience, empowering them with tools to support the sites they love

Feature

Site support

Our ad blocker is designed to encourage users to allow ads from sites they regularly visit while protecting them from potentially malicious ad experiences when they click on random links on the internet.

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Feature

Fair Ads

With Fair Ads, users opt in to see your ads, creating a better experience for them and more revenue for you.

Pie website rewards settings

High-intent users

Pie users that have opted into Rewards for Ads will see Fair Ads on partnered sites.

Familiar website ad experienceFamiliar website ad experience

Familiar website

Fair Ads are the exact same ads that a user would normally see on your website (we do not “replace” any ads), with a small Pie icon overlaid to indicate to our users that this is a site that participates in Fair Ads and is rewarding them for their attention.

Pie Website Rewards History

Rewarding users

100% of any revenue collected by Pie from Fair Ads is passed along to the users in the form of cash back rewards.

Benefit to Publishers

At the core of Pie we believe users should have control over their advertising experience. That’s why we built an adblocker.

Recover Lost Revenue

Earn CPM income on ad-blocked impressions.

Fast and Easy Setup

We can enable on our end immediately. If you want internal tracking on your side, you can add a lightweight Javascript snippet to start earning and tracking.

Align with User Preferences

Show users you're supporting their choice while sustaining quality content.

Engaged Audience

Pie users that have opted into Fair Ads are active participants in a fairer ad ecosystem.

Enroll in Fair Ads Today

Enter your email to learn more about joining the Fair Ads program as a publisher.

New York TimesAdblock Support Popover
Coming soon!

Micropayments

Pie users earn rewards points as they browse and shop on the internet. Today they can only use them to cash out. Soon they will have a fully funded wallet attached to their browser and can easily make very low cost micro payments - even automatically. Have ideas on what you'd like to offer (subscriptions, one-time paywall bypass)? We are looking for early partners for this program, so reach out at publishers@pie.org.